Designed by Tinker Hatfield the Air Jordan 4 was truly revolutionary. It was the first Air Jordan to feature a visible air unit on the heel, the new Jumpman logo, an elephant print trim, and tumble leather for a luxury look. First,the Air Jordan 4 featured the “Jumpman” on the tongue of the shoe.Though this material was only used again on 1 other model, it set a standard that the Jordan shoes are as much fashionable as functional.